People see your brand first NOT on your website. People ask me if we do SEOoften. But look at the search results pages on Google. Your site results are notat the top on most searches for terms anymore.
Making your brand social is easier said than done. This DOES NOT meanignoring the website. Or ignore other things like SEO and on we could go.It means you’re likely not evenly distributing your brand message acrossmultiple channels. Or strategically on social media to lead the user to yourwebsite content later.
Thus your SEO sucks.
A social brand is hackable. People support that which they help build. If theycan interact with it, personalize it and feel some ownership, they are morelikely to get behind you. The idea is to tell a story creatively.The popular networks are:
What social branding does:
- Boosts a sense of trust, credibility, and relatability.
- Improves your overall sales process.
- Increasing your brand awareness and exposure.
This starts with visuals, which include your profile photo, cover photo, logo,and any other graphics.