Episode 93 · 4 months ago

Brand Management and Crisis


On this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character.

It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout.

So why does the audience negatively respond to this? How is the brand managing a crisis?

Well. Fast-vertising was employed but didn’t help much from what we’ve seen in this instance and we discuss why.

What is your Brand Management playbook if ever you have a social media Peloton moment?Some Helpful Links

In-Stream Audio Search


Search across all episodes within this podcast

Episodes (114)