NerdBrand
NerdBrand

Episode · 7 months ago

E-commerce and Netflix - with Diana Richardson from Semrush

ABOUT THIS EPISODE

In this episode, we have one of our favorite guests returning! Diana Richardson from Semrush joins us again as we jump into fun conversations about Netflix's new online store, e-commerce SEO, and more.   ABOUT OUR GUEST   Diana Richardson is the Social Media & Community Manager for the SEO Unit at Semrush and has been a digital marketer for over 14 years. Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ Twitter: https://twitter.com/DianaRich013 Check out Semrush for all your SEO needs: https://bit.ly/nb-semrush ABOUT THE PODCAST   The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.   Find more at https://nerdbrandagency.com/podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Hi everybody. I'm Jason Davis ofthe NERD brand podcast, the branding and marketing from a nerds point of view, where we talked about well, branding and marketing. So we do thison Anchor Dot FM. Anchored is the easiest way to make a podcast.Let me explain. It's free. There's creation tools that allow you to recordand edit your podcast rot from your phone computer. Anchor will distribute your podcastfor you. So can me her on spotify, apple podcasts any more.You make money from your podcast with no minimum listenership. It's everything you needto make a podcast in one place. So download the anchor APP or goto Anchor Dot FM to get started. I don't know, maybe that's apart of some other franchise chain. It escapes my memory at the moment,but it was the exact same logo mark and I was like, Oh,nothing. Yeah, so lots of things hit the fan and I was likeworld of branding. Yeah, it's like somebody didn't just Google step one inbrand establishment. Google it seek. It's already there. So every Friday,everybody, welcome to the NERD brand podcast. We're back. I'm Jason, that'sMitch, that's John, and we welcome back down to Richardson from somerush. Hey. So got plenty of stuff there previously for the cold openso I think we're all good. And we were just chatting about the crownand Netflix and I just started watching down to an Abbey. That's right,I'm in season two now. That's how far behind I am. One dayyou haven't even seen the movie yet. They came out with a movie.Really, there's a movie. How do you do a movie on this?Like this is like, you know, I don't want to it's not boring, but it's actually movie stuff. Like...

...if you just kid netflix really interesting. I mean you can pretend it to movie. You just keep watching iton Netflix. Each episode is like an hour and a half anyway. Soyeah, yeah, I mean I really love the show sherlock with, youknow, Benedet cumberbatge. Yeah, but you know, the stuff like thatI really like. And I don't know, I was just like board. Imean there's not really much right now on Netflix. There's a something comingout to a lot ord, but that's all I got. I was like, well, I'm paying for this, I better watch something on. Weresorted to watching some of the classics during the pandemic. So, like myboyfriend and I we watched cheers, which I had never seen all the waythrough, and is awesome as it isn't it so good and it is stillreally relevant. But what a heck of an ensemble cast. And what elsedid we we were just trying something else. Really into Dr Pole right now becausewe have the Disney channel. But but yeah, we do, likewe started like all the classic Oh we're watching Dallas. Oh, wow,now the old one are the new one? The old one? Wow, wow, there's a time. Oh my God, I'm so into time capsulefor yeah, I mean if you did watch that one, was when itwas on, like, because I don't even think I was like Bord whenI was on, but like it. It's so it's so good. AlYeah, that just stated earlier. Like I was around before the Internet andI remember this and advertising like all right, let's around like when the Internet wasjust getting started. So I mean I am that old. I rememberninety four when everybody was like, Oh, there's this thing called email, andI was like yeah, all right, it took forever. You have tolike click, and then I would go downstairs and like get a snackand come back up. My page is halfway loaded. And Yeah, butthen it was so cool. And then chat rooms and Oh yeah, John'sgot some nerd news. Are Not sorry, bright the brand bit, you know. I'm like all this, that's...

...all the same. Yes, well, interchangeable, yeah, it's interchangeable, but it kind of Tisn't what wewere starting in talking about. With Netflix. I was very surprised. I kindof glanced over the NELSE and I saw and I was like what.Well, John, take it away man. Well, to give proper credits froma newsletter called charter, which I subscribed to like a month ago,and it's like a data centric, data storytelling newsletter. You Guess. Youcheck it out and listeners should check it out. And it's a charter,but without the e at the end. It's just h are tr and it'sI get. I send an email like every I don't know, maybe oncea week, and it's got some really nice charts and just kind of breaksdown popular culture, but in a data oriented way. But this one wasabout Netflix and Disney plus and the setup was kind of like, of course, everybody's been chasing Netflix with these the streaming platforms. Having seen you know, the last eight years or so, Netflix just take the world by stormand the pandemic happens. So you got Disney plus and paramount plus and allthese other, you know, organizations launching their streaming platforms. And we knowDisney makes a sound of their money, or at least it gets a tonof their credibility from a parallel cells and selling toys and things like that.Theme Parks. Yeah, yeah, and Netflix says the big news that Netflixhas launched an ECOMMERCE store to sell like branded materials of their properties. It'sNetflix Stop, is what they've launched. There's not a whole lot on thereright now, but and what they do have is our titles and properties thatI'm not even aware of, which probably not the best arbiter of what's current, what's out there on the on the netflix sphere, but it's an interestingdevelopment that they're kind of, you know, taking something out of Disney's playbook inDisney's taking something out of their playbook lately of trying to they're going indifferent directions and there was something in the...

...newsletter about theme parks and that mightbe Netflix's next I was going to ask on like experiences and things like that. So that's cool. That's a big one. Sorry. In Virginia wehave a theme park that is movie themes and I've only been out of Virginiafor a year and I can't remember what it's called, but it was onlylike an hour and a half away from me and it was all movie themes. So I could see deflix doing something like that. Oh, King's dominion, that was what it's called and it's all movie themes like they had.Yeah, Long Story Short, it's movie themes. I think king things toI think king's dominion, at least at one time, was in the samefamily of theme parks as King's island, which is maybe since Cincinnati, Ithink. Okay, the one time they were teamed. Yeah, well,at one time. I don't know if it's the Ted still there, butthey were part of they were associate with like Hanna Barbera, yeah, andall the Hanna Barbera characters in the park and things like that. So theywere maybe loosely studio themed at one point. Of course, a lot of thesetheme parks, you know, like six flags, have gone through differentiterations in the lifetime, because six flags was warner brothers affiliated for a longtime. I mean it, there used to be a six flags here inLouisville and you could they have one section of the park. They was revolverand Batman, which wasn't nerd but I thought was very cool. The otherintentioning about the netflix merchandising thing is it's it's kind of a shame and mayprobably missed opportunity that they didn't launch this when they while they still had themarvel some of the Marvel Properties under their umbrella, like because daredevil was sopopular. thinking the merchandise they could have. Yeah, that's actually the perfect pieceof news for e commerce as the o topic today, that Netflix,of all brands, is launching an ECOMMERCE stores. You know, I know, and it does seem a little late given that, you know, duringthe pandemic DC, when just through the roof is far far as that go. So it's almost like they're doing it like after all of that. SoI don't know, but their Netflix they...

...tend to like don't worry about trendsand things like that. anyways, I just do stuff, you know,What's interesting and I don't know, this falls completely in line with ECOMMERCES.You Oh, necessarily about it. It's kind of an interesting tangent was,I mean term ofthree and video games, in the fact that a lot ofthe publishers now they're trying to steer the audiences toward going like downloadable versus goingto a store like a game stop and actually buying a hard archive. I'ma big fan of hard copies of anything, but that's a point. But anyway, that's e commerce in and of itself because you're trying to get peopleto engage in to make their purchase online. The Guardians of the galaxy game,all the major platforms like ps four and five, the Xbox, etceteretc. You'RE gonna be able to buy the physical game with Nintendo. Forthe switch, it's going to be you. You be able to get it todownload. HMM, you're not going to go. You won't go buya physical you won't go buy the physical game. But that makes sense forthe different device types, right, because the switch is so, you know, substantially smaller. Yes, and I mean it. I mean it's youknow, the IPAD of video game consoles, right. It's been to be inyour hand. And well, it does both. It's it's it crossesback. Think up when you can connected to a television or you can doit handheld, right. I think just the like the format. It inand of itself makes sense for downloadable things versus I mean, and I thinkthey're also by creating well, if you think about the audience that really loveslike Guardians of the Galaxy, is very nostalgic anyways. And then now we'reand then you know, there's so many people like you, Mitch, thatlove the handhe like, love the hard copies, and it's so I think, like the audience from an audience targeting perspective. There they're really keeping inmind those kinds of characteristics of the people that are actually playing their games.Where the people playing on the switch, a little bit younger, used todownloading apps and things like that. Where us who might be playing guardians ofthe Galaxy on whatever console it might be?...

We loved, we love blowing onan our in ourntendo games like we did. That's what we do.And why do we do that work? Hell, yes, that's magic.It may look all of us had the cartridges, all of us put thecartridge in the machine and it would not turn on. And and you know, yeah, is our developer says, you turn it off and repent,turn it back on parts part of every I like this blow on the thingand then put it back in. How we remembered that? Thanks for that, dad. That just took me way back into my childhood. Right there. I remember a couple cartridges I got mad at. I just tossed them. Duck Hunt. I hate that dog anyway. It's me the worst.Nope, no dogs were harmed in the CAN. In the diction of thispost classic game, though, it'll probably give you seizures, though, becauseit just does a lot of flashing. Anyway. Wow, we're just chasingthings around all over the play so, anyway, something to kind of yeah, something I wanted to hit on because you actually had this on another podcastand I came to the name of the podcast. I would plug it,but you guys talked about like how Organic Seo is not free. Basically,like there were been perception that over the years we kind of possibly shot ourselvesin the foot by talking about organic and organic, to the consumer's ears,has been free and yeah, and it's not right. Start Yourself. Thatwas I was on Morty Openstein's podcast, the SEO ramps podcast, because wewere ranting about budget expectations and, yeah, how you don't want to even cheapout, even on the free traffic. Yeah, yeah, for someone hasto do it. Yeah, there's there's there's hours involved. Like wehad Jason Minnard with us on our show a couple weeks ago and yeah,I mean it was it was wonderful having...

...there because, I mean the waythey broke down explain things about how Google works when it's looking at you startedto get the sense. And he just flat say it took him three monthsto clean up what he had online. It took it's taking US six monthsto clean up nerd grand because you know, the further back you go in theinterwebs, the longer you got to start digging things out and cleaning upwhat you look like. A nerd grand was a podcast in two thousand andsixteen. So yeah, we John is always like hey, Jason, youhave a log in to fix this feed because it was syndicating to the oakshow. It's got only episodes. That's not US anymore. It's not evenour logo. So you know, yeah, it takes a lot of work.I mean, and that's sort of the thing. It's like, yeah, you want that organic traffic. But you know, you had to tellGoogle like who you are and what you do. Thanks, but you alsohave to tell people. So, you know, John kind of wanting tofix the feed is a user experience issue too, because now you're real misdirectingpeople who want to be engaged with you and you're misdirecting them. So there'snot just a google element there. It's the user experience. Yeah, ifyou're trying to make money online and e commerce, that's really bad problem toyour products for sale, that's for sure. Yeah, because people will find theproduct where they want it. They are like worry about you know whoit is they're getting it from. If they're that's all their care about.So that kind of brings the second point that I is website and not justa website. Oh Mg, we are still saying this today as markers,and we may have touched on this the last time two or we were talkingabout how the website like bridging that mind gap at a website is an extensionof your business and how that does not exist anymore. Your website is yourbusiness like you just if you have a brick and mortar. Your website isyour brick and mortar. Now, like everyone it shops online. I don'tcare who you are, we are always shopping online. So the energy andtime you put into you building a great space, like in person space,needs to go into your website and because...

...that's that is where people shop,that is where people research. And you know, it's almost easier because before, when you were just when we just had in person shopping options, itwas so difficult to know if you're getting the right price, if this productwas well received, if it was a quality product, and now we haveall of that at our fingertips in one place and you know, just createsthis environment where we have so many options. But you so you have to takevalue in that. It's not an extension, it's not accessory, itis your business. Yeah, you have to trade it with that tree withthat same attention to detail and keeping in mind the again, everything always goeverything goes back to user experience, and user experience is more than just howpretty your side is and does it does it make people want to click thisbutton? These are experiences. It extends so much further than that. Ithink, well, job what you just said. Look, he's for thiscause jaw is usually not the guy in our organization that comes up with analogiesthat I think hit the mark. You know that's usually my ground. ButJohn You said something about like how they you know, you can't, whenit comes to get a website, can't buy a Ferrari just to but seeif you remember this, just to get to the bus. I mean it'skind of come up. It's like, I don't know, there's this expectationor this view of what's your website could do for you, that it's supposedto present you a credible it's supposed to give you authority. And then alot of people stop right there because that's a very valid, you know,explanation of why I have a website, why make a good website. Itdoes give you that credibility and authority when somebody hits it, but it cando a so much more than that. And so if you're going to goto the links of getting something like a custom wordpress website, for example,you're kind of buying like to some extent, you're buying like the Ferrari of webdesign and development. And if all you're doing is trying to check oneor two little boxes, it's almost like the equivalent of spending our much ofFerrari calls these days just to drive a...

...few blocks to get to the busstop and then take the bus to work. Well, what's the point, like, if you're not gonna you're not going to have fun with the Ferrari, if you're not going to use it to it's full extent? Why spendso much money? Why bother to begin with and it? But I thinkthe opposite also applies to because if you you're, you know, as businessowners, you're clearly invested in making this a success. So why would youcheep out on that? Why would you buy, you know, the onethousand nine hundred and ninety five Honda civic that has two hundred and seventeen thousandmiles on it just to go to the bus stop? Because there's if you'renot going to put in the care and the focus on something like that,then just just stay offline because it's not work and you're going to be frustratedand it's not going to be a success because you and if that was so, that was part of what mort and I were talking about with the freetraffic and the expectations around Seo being free traffic and that, if you don'tinvest in Seo, you are you're only going to get half the results andyou can't buy more results with a bigger budget. But you can buy betterUX, you can buy stronger content, you can you have you have thebudgets to get the custom word pressed site built and it create an online experiencethat mirrors you're in person experience and I think, I think I'm looking intomy crystal website ball here. I think that is a future of websites,because everyone has one now. Now we need to create that virtual online experiencefor our audiences and not just easy navigation and Nice professional pictures and keywords thatgot you to rank. It needs to be as if you are going tothe store and you know, brands and businesses need to think about what thatmeans for them and when someone takes the time to come into your physical location, what can they expect there? Why did they make that decision and howcan you replicate that? And Yeah, I really great example. Actually Iused to wear at the where I used...

...to work before some rush. Iwork for this wonderful branding and creative agency and we actually worked with this sunflowermaze. It was a farm and each year they grew sunflowers and it wasa beautiful and it was fun and it was family friendly in your outdoors andthey loved having the pictures, you know, of the sunflowers. But they createdsuch an engaging social media experience that it's like it's like one of themost incredible facebook pages I've ever had the pleasure of working on, because theyjust they we were able to replicate the up the attraction of going to thismaze on facebook and engage people that way. And that's how people need to thinkabout their websites and their social media too, I think, in thefuture, because thanks exactly. Who doesn't buy from you? It's people thatyou need. You need to you need to mimic as much as you possiblycan and and highlight the positive aspect that people will will like about engaging withyour physical presence on that website. You have to you have to get them, if it least a taste, at least enough of the taste that theycan anticipate. Eight, I'm going to have a fulfilled version of this ifI need to go to their physical location. Yeah, if you don't have aphysical if you don't have a physical location, it's even more you've gotto do even more. You have to create a completely positive, completely engagingexperience right there. MMM, yes, but when you get a website,and I'm going to try to not be too techy with this, so youget a physical location. I'm going to get down the analogy path here,but I'm going to do Ferraris and bus stops, because that's a good one. We're saving that for later. No matter what. Anyway, turn outthere with gumball machine. It really is. That's another one. That John's buildan axioms right now and his library over the world last year. Nowthat's my job. Yeah, it's he's...

...taking it, but now it's likeso you go out. If business owners, I think, if they put inthe amount of effort that they put into getting a physical location and researchinghow much square footage they need now and they think they will need in fiveyears in revenue to cover that growth and expansion and all that, if therewas that much effort, I think, put into their website and their brand, they would be a lot happier with the results. Because what happens is, Maagine a world where your website, like you said, to the frontdoor. It is your it is your business now, but you kind ofchansed on the hosting and you kind of got a solution. That's one ofthose overnight do it you're self things. I mean we talked about turnkey websiteson our blog and you know you've kind of done this. Okay, andyou got like I got it. It's up and running. Well, theproblem is it's up and running, but as your business grows, it's morepeople show up. You got a brick and mortar building that doesn't have thecapacity. That leads the Fire Code and you have to tell people I can'tlet you in, and they which sounds like great, well, we'll justbe in a line outside. Yeah, that's not how the web works.Now they're just going someplace where there isn't a line. So the thing aboutthat is is that that has directly to do with the technology you've decided touse to build your site on. It's not a work press problem, bythe way. That is a server hardware. Whatever it is that you're deciding toput work press on, because word press is selfhosted. You can putit anywhere, but that those resources and what you're thinking about for your infrastructure. It's kind of gets Adiet a little bit, but those that's very important, because traffic is like we talked about traffic and Seo, but in webit's like well, it's band with you know, we just don't have thebandwidth that site to handle this many people log in, making edits, thismany people visiting and researching product and checking out and if they have a badexperience and to the site times out and white screen of death occurs on yourwebsite where they're trying to pay for that thing they really want it, they'regoing to get mad and they're going to...

...go someplace else and you're never gettingthem back. And so it's really taking the time to plan out and beingvery optimistic with it. And it's really really hard because sometimes this happens prerevenue. But do you got to be really optimistic, almost to a delusional point, as a business owner, that I'm going to spend the money on this, for this site, for the brand, for the infrastructure that's going to bethere, because I believe what I'm doing is going to work and I'mgoing to be here in five to ten years and if I do it righthere, I don't have to worry about the headaches and the expense that willbe ten times that, plus all the blond costs, all the blind lostrevenue that I can't measure and I will never see. That should scare thecrap out of anybody runs a business. That all happens because at the beginningthe foundation wasn't really thought out. That makes sense. That's a No.That's a really good point and I think especially, I think just websites ingeneral don't because it's not the copy, it's not the image, you know, the images on this site. That behind the scenes architecture is is verydifficult for business owners who are not website builders, you know, to thinkabout. But you're right, like it's very shortsighted to do the quick andeasy if you have and not invests in the long term quality tech, becauseyou really do need something that's agile because you, without being a tech person, you know the Internet changes on a minute by minute basis and having anagile framework, something that can be flexible and you know, mobile with yourchanging business needs and then and then switching. You know, prior's heart, prioritizingmobile. That isn't a thing five years ago. That just have likethat happened in the last five years. But if you had an, youknow, a really outdated framework, it was really hard for you to jumpon the this mobile initiative. And it's all built in now, but itwasn't like that five, six years ago. Yeah, and then, and thenI was going to say something else. Oh, I was going to saythough, too. You know, don't, don't let these this scareyou go too, because poor frameworks and...

...poor UX happened to the biggest brands. And I'm going to give I'm going to give a real life example.And bless their hearts, they're a wonderful business, but they have a terribleUX, and that is ticket master. I was on by my boyfriend,I would live here in Texas and I got him cowboys tickets for his birthdayand I was trying to buy them the day they went on sale and Iwent through ticket master three times and it said it could not complete my transactionon my Mac book, My own very updated Mac book, and so Ihad to I switched computers. I came on to my work computer and thenlet me do it there. But like, what take machine? What's actually isto make of what you just did, Diana? That what, because that'sreally like that's a great that's a meme that that needs to be.You've one job and also tickets. The seeing the ticket master has been toTory to this kind of thing. I mean since before people were buying thing, buying tickets online, and it's just even, when was phone based onfor some reason, they have never had an infrastruss what your in place forselling their product. That was user friend. Ever ever have to. That's thethat's the beauty of even and s in Momonopol yeah, you're right.Now, you're right. You're right. People been complaining about this for aslong as I've been concert. I think not to be let me not thatfar. It ticket sales for concert. But that feeling of frustration, imaginethat against your own brand, if you're out there listening. Imagine that feelingabout you in your brand online. That's home. You know you don't reallywant that and there's ways to figure out if that's the case. Yeah,get master, you do testing. Do some was upgraded Mac book like,listen, my desktop from a million years ago. Okay, maybe you don'tdoesn't work with my browser whatever at the time, but literally it's a almostbread new bath book. People say anything...

...like can you put a notice onthe website to recommend that they use this specific browser? And I'm like,well, if you have to do that, you did it wrong. Yeah,those days are over, folks. Yeah, I mean you used tobe. Back in the day, we would do development and we would optimizelow end user. When I say optimized, I don't mean Seo, I justmean like site performance for a page to low tex stuff the content.Yeah, I'll techti stuff. And, by the way, the low enduser was anybody running ie seven or eight, and this is like two thousand andten, so this is not that long ago. That was not athing. In two thousand and ten they were already on like eleven or somethingfor I. But I did not die because of people like me, becausewe kept making websites and making sure they were backwards compatible. For those twothings. I'm a browser and you know, it kind of came out later.That's what happened, because then they were like Oh, we're just dropsupport was like yeah, well, yeah, it's not making sights for things thatdon't work anymore and nobody's building a website that only works on an IPHONEG or talking on one for crying out louts. I mean you know it'ssort of like you don't. You've got to think about yeah, low endusers, but when we do it we think about it like you know,we understand and you know PC's are still prevalent amongst businesses because about the firms. We know that work from home situations. Everybody's got a high speed Internet connectionin the way that a business pace for. So things have had tochange and now it comes back around the other way. Web can actually start. I think there'd be more innovations because the optimization for the hardware and forthe connections are there now, because your home Internet connection is made for onlineshopping and watching Netflix. You know it's not really it's not really made anymorefor like a you may have a voide system, you'd be talking through iton the phone if you got one of those quote unquole bundles or whatever,but at the end of the day the home Internet services were not really forbusiness and they've kind of had to become...

...that with all the work from home. So there's that's a piece that I don't think abody thinks about really,and that kind of ties into infrastructure and all that getting updated. So websabout to get really fast. If your website isn't prepared for any of that, if your brand's not prepared for any of that, you're in a reallybad position. Not Trying to scare anybody, but you just, yeah, youjust, you just are. You know, I've had a lot ofheartbreaking stories this week, meeting a lot of people, talk a lot ofbusiness owners. I mean, they spent tens of thousands of dollars on thingsthat, you know, they're coming to us and they I had the onething like, oh, but none. I'm some of my web pages don'thave a Meta description, and I'm like that's not that's not what's important.And you know, it's like there's all a bunch of other problems and unfortunatelythe money's already been spent because they kind of bought into, you know,some of these codeless design service platforms that I will I'm struggling to hold behindmy teeth and not name because I hate them. And you know, becausewhat happens is is that you want to look like the polished professional site online. That's that's your vision in your head, whatever that looks like for everybody,because it's different for everyone, and you have this vision of your productbeing on there and it being successful, but the platform you don't know really. I mean you're going to a website. It's telling you like you can laythis out, you can do this, you can do that. I thinkthat's probably the problem. It's saying you and and agencies are kind ofmade to help with that. They have internal teams that do strategy. They'repart of that foundation I was talking about earlier. I definitely it's that moreknow, they're the ones that have the experience because they worked with multiple websitesat this point right so when you by the time you get to the agency, they've had their hands in lots of varieties of sites and they've made mistakesand they've failed and they've learned. So you're also paying for like that experience, which is only going to help you...

...not make those same mistakes. Sothere's so much value in finding an agency that you really, really trust beand that you can collaborate with, because it's a team effort to express thatvision. But then on the agency side it's interpreting that vision but also makingsure you are with the best technology and creating the user funnels and creating thatarchitecture that is going to lead to conversions, which is the goal of the website. So it's very valuable to to make that connection with a with anagency. From that standpoint, tell the people where they can find you,just in case they missed it. All the first episode with us. Yeah, no problems. So you can find some rushed all over social media,including Tick Tock. We are on Tick Tock now and we are some rushacross the board. We we actually decide. I don't know when this is goingto air, so I won't date this, but we just recently launcheda whole new reengineering of our backlinks analytics tool. Sweet it's all five toolsin one. It's pretty spectacular if you are in the backlinking part of yourSEO Journey. I am on Linkedin and twitter. You can just linked inmy search. I was just a google my name on Linkedin, but thatdidn't make sense. So you can linked in my name Diana Richardson. Ihave a wine glass next to my name and I am Diana Rich Zero,one hundred and thirty on twitter. Yep. And then to kind of shamelessly pluyourselves, you can go to nerd grand agencycom podcast check out this episodeof the podcast and go to youtube, like subscribe, Click the bell andget the latest episode. Notif Kate do the youtube things. guys out thereand Gal's just do those things for us. We would love to get a vanityearl. We're still trying to get that. We're just we're young,we're new, only bad for a year and a half, so you know. But you can also probably go to Nergran accom some rush, if wecan do that, and then you can actually get you get you in accountwith them and check out this new tool and you know, and then callJohn or talk email, because yeah,...

...and then you know, because then, yeah, rush, yeah, yeah, all the introductions will happen and you'llactually have a real seos or juner marketing plan going. So that's kindof what we want to help you with. So all right. Well, thankseverybody for listening to the show. Thank you, dianing, for beingwith us, and we'll tell everybody out there and remember, keep your nerdgrand strong.

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