ABOUT THIS EPISODE

Listen in this week as we talk about the sales discovery process, how that sales process aligns with your branding strategy, and ways to onboard new clients.

Think of some discovery questions for your prospect or new clients. These aren't real suggestions; the point is that sometimes you have to get a little off-the-wall to really break through the discovery phase.

Why are nickels bigger than dimes?
Why does Hawaii have an interstate highway?
Why doesn’t Tarzan have a beard?
Why do the Flintstones celebrate Christmas?

Do you have a process to onboard clients?

Automated email flows or manual onboarding communications
Gifts, welcome kits, brand swag
Getting qualified referrals

The worst thing you can do is send a referral that is a dead-end. It’s nice to make professional connections. But after three months of sales activity, what has been the result and where have you invested your time?

NerdBrand

Episode 101 · 4 months ago

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Episode 101 · 4 months ago

E101: Fool you! Or fool me?

ABOUT THIS EPISODE

Listen in this week as we talk about the sales discovery process, how that sales process aligns with your branding strategy, and ways to onboard new clients.

Why are nickels bigger than dimes?
Why does Hawaii have an interstate highway?
Why doesn’t Tarzan have a beard?
Why do the Flintstones celebrate Christmas?

Do you have a process to onboard clients?

Automated email flows or manual onboarding communications
Gifts, welcome kits, brand swag
Getting qualified referrals

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Episodes (119)

Episode · 2 years ago

It’s time for a digital reboot! Are you ready for the reopening for business?

In this episode, we’re discussing the news about Kentucky reopening in May, NSA. Browser extensions, and how to Digital Reboot your business! Are you ready to be open for business? NerdNews – Kentucky reopening Kentucky reopening May 11th through June 15th in stages. As of May 8th: May 22 – Restaurants, with limited 33% capacity and outdoor seating. June 1 – Movie theaters, fitness centers. Also on June 11 – Campgrounds, public and private reopen As well as on June 15 – Child care, with reduced capacity. And low-touch and outdoor youth sports reopen. source: https://www.lanereport.com/125466/2020/05/beshear-announces-next-phase-of-reopening-economy/ Video Conferencing tools to be careful of The US National Security Agency (NSA) published last week a security assessment. It’s of today’s most popular video conferencing, text chatting, and collaboration tools. The guidance contains a list of security criteria. That the NSA hopes companies take into consideration. When selecting which telework tool/service they want to deploy in their environments. The NSA document is not only meant for US government and military entities. The private sector as well. Some of the criteria are: Does the service put in place end-to-end (E2E) encryption? Must use E2E encryption use strong, well-known, testable encryption standards? Can the NSA listen in whilst you meet online? Security researchers have found what appears to be a more rare form of Android abuse. State-sponsored spies who repeatedly slipped their targeted hacking tools into the Play Store. As well as onto victims’ phones. Spies hid malware in the Play Store to target users in Vietnam, Bangladesh, Indonesia, and India. Careful about your browser extensions Google announced this week new rules for the Chrome Web Store. All in an attempt to cut down the number of shady Chrome extensions submitted and listed on the site. Starting August 27, Google says it intends to enforce a new set of rules. The rules are meant to crack down on a series of practices extension developers. Flooding the Web Store with shady extensions or boost install counts for low-quality content. NerdTalk Segment Digital Reboot your business! A joint initiative is offered by NerdBrand and its partners. This is to help address the critical digital marketing needs of small businesses caught off guard by the COVID-19 pandemic and shutdown. Check it out here. If you enjoyed this podcast, please like and subscribe. Questions we get will be read on the next episode. If you missed the last one, you can listen to it here. Remember everyone, Keep your NerdBrand strong. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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Episode · 2 years ago

Google Advertising Changes and: Put your pants on; we’re opening up!

This episode of the NerdBrand Podcast we want to remind you to wear pants! Google Advertising Changes, and about most states reopening. Let’s find out on this episode! NerdNews San Diego Comicon 2020 (SDCC 2020) is canceled - Yes, sad, listen as we lament. See the link below on what state are reopening: https://www.cnn.com/interactive/2020/us/states-reopen-coronavirus-trnd/ Streaming Wars Disney plus programming and the streaming wars - will original programming win, or is this just another version of the cable wars? Oops Binged it Microsoft has shut down a feature in its Bing search engine that shows popular articles from major websites after Ars Technica reported that the feature was showing wildly inappropriate results from the stock photo site Shutterstock. How inappropriate? Well, you don’t want to know. Google Advertising Policy Change Google will soon require all advertisers to verify their identity, the company said in a blog post on Thursday. It's making the change to prevent advertisers from misrepresenting themselves and says it it should allow consumers to see who's running ads and which country they're located in. From a report on the Google Advertising update: Consumers have seen a proliferation of ads for products from dubious advertisers, like fake vaccines, in recent months. Fake businesses have also been an issue. Existing advertisers will have 30 days to complete the verification process, according to a spokeswoman. If they don't submit the documents by then, Google said it will suspend the account and the advertiser's ability to serve ads until they provide it. The company said consumers will start seeing disclosures that list this information on the advertiser when they click "Why this ad?" on placements beginning this summer. Google will begin by verifying advertisers in the U.S. and will expand globally, expecting that the process will take a few years to complete. Google began requiring political advertisers to verify their identity back in 2018 before running election ads. So there you have that, advertising on Google is about to get harder. NerdTalk Segment Put your pants on! We’re almost open! What states will be open and what do we think things will be like for: Retail Barber shops and salons - OMG Restaurants Malls Parks Events We get comments and emails from people and want to take this part of the show and answer some of those questions here. If you have a question, comment, or want to send a email for us to answer on the show, send to hello@nerdbrandagency.com and add in the subject “for the podcast” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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Episode · 2 years ago

Holy SEO Batman! How to stay sane while working remote

This episode of the NerdBrand Podcast we’re talking about our event and movie delays, myths about SEO, and how to not go mad while working from home. Entertainment News Even the entertainment industry has made changes to how it advertises its product we love. Some tried online streaming for $20 a movie, others said, “we’ll wait.” New Movies Delayed: Black Widow James Bond number 4000 (I kid) A Quiet Place 2 Peter Rabbit 2 – did we not say all that was needed in 1? Jurassic World: Dominion – yes another one. The Batman – meh. Myths about SEO WordPress SEO Plugins don’t work – False. Web designers should know SEO – False. a very smart person.The purpose of a web designer is to take information and lay it out in an easy to read way, to lead the user through an easy to navigate website and to get to the information as easily as possible in a clean and inviting way. I agree that a web designer should have basic awareness of SEO, but that is not a requirement. What SEO does NOT do: Sell – True, it won’t help you sell. Prove you have a good product – True Create Desire for your brand/product/service – True, that’s marketing. It’s a DIY thing – False and True, time vs money How not to go mad while working at home! Workout for 30 minutes Work in spurts Stay Connected Dress up Make yourself Laugh (but not like the Joker) LISTEN TO THIS EPISODE HERE If you liked the show, please subscribe and share it with your friends! Ready for Episode 5? Click here to listen. Or if you missed Episode 3, click here to catch up! If you want to hear the latest episode, click here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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Episode · 2 years ago

What is a re-brand, and eCommerce tips!

This episode of the NerdBrand Podcast we’re talking about what is a re-brand! What it is and is not, what makes a nerd a nerd, SBA Loan madness, and eCommerce tips. Hint: Definition of a nerd = passion. What is Re-brand? It’s not a re-design of your logo or website, but can be. It’s a new message for a new audience that you need to reach. Need is the keyword. Rebranding is often immediately assumed to be a do-over of what you have. Sometimes that absolutely not the case. Merely a tweak or color change elicit the response and attract the customers you actually want. Think about your logo, website, and your print materials. Are they all in sync? Are there major color differences? How do you look on the search engine? We’re not talking about SEO, but how you sound. Branding is something that is holistic, as Mitch says, and touches every medium you use to display yourself to the world. Therefore, making everything you put out there, an ad. NerdHelp Segment eCommerce tips in the era of a pandemic What to sell on? A Template, Commercial, or Premium Theme? Why WordPress at all? The number of eCommerce tips are numerous to list. But we want to cover some. If you want to know more, check out this post on the matter. What you sell on is important, whether WordPress of Shopify, but not having a presence at all has been costly to many businesses that have ignored it. We hope you liked the show! Did you miss episode 2? Click here to catch up! Or if you’re ready for episode 4 click here to listen! If you want to hear the latest episode, click here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

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Episode 101 · 4 months ago

E101: Fool you! Or fool me?

ABOUT THIS EPISODE

In-Stream Audio Search

Episodes (119)