First, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door.
Did Google get it right?A DTC brand controls all parts of the selling experience. From manufacturing
the product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEFORE Brand here.DTC Examples:
- Dollar Shave Club
- Allbirds
- Moft
- Glossier
DTC Branding is not marketing. It’s about name recognition. I’ll buy from a trusted store long before one that I’ve just discovered. Questions that some consumers are asking are things like “is it a good product?” “Will I get what I ordered?” If these are not true, you are not going to develop a trusted PROFITABLE DTC Brand.
NO ONE cares about your story if your product sucks and the experience with your brand is terrible. There are over a thousand other choices, and you're never again it.How you start a DTC Brand is simple. Inspiration! This is the best I can explain. If you are going to sell T-shirts, that’s not good enough. Go niche. Then develop your branding. This is all visual, audio, and olfactory elements of your brand. When I see, touch, and smell, what could make me think of your brand?
Supply, Pricing, and Production is final.
