NerdBrand
NerdBrand

Episode · 6 months ago

Interactive Branding with Carly Kjelstrom of Gaming Source Network

ABOUT THIS EPISODE

Carly is the brand manager of Gaming Source Network, news, reviews, and gameplay platform dedicated to positivity and inclusivity in gaming. By "interaction branding" for this episode, the way a brand handles communication with customers/followers. For example, Arby's is super sassy on social media. This interaction actually endears customers to the brand. Brandon Sanderson is extremely transparent and kind to his customers. This interaction gives a lot of goodwill back to him and instills trust. Find Carly on: YouTube: https://www.youtube.com/GamingSourceNetwork Twitter: https://twitter.com/GamingSourceNet And at: @scarlet_stream --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Hi everybody. I'm Jason Davis ofthe nerve brand podcast, the branding and marketing from a nerds point of view, where we talk about well, branding and marketing. So we do thison anchor dot flm anchored is the easiest way to make a podcast. Letme explain. It's free. There's creation tools that allow you to record andedit your podcast rot from your phone. A computer. Anchor will distribute yourpodcast for you. So can me her on spotify, apple podcasts anymore.You make money from your podcast with no minimum listenership. It's everything you needto make a podcast in one place. So download the anchor APP or goto Anchor Dot FM to get started. I don't think getting ready advertisements isgoing to stop a kid from wanting French fries the next time they go outto eat. Well, it's mediums like young kids are listening to podcasts there, you know, assuming digital content that is going to naturally get that stuffwe've done in one way or another, whether it's a blatant advertisement or not. I mean they're not. Well, we're just band from UK right now, John, because we've said John to Rito's nerve brands. Persona Non gratedin the United Welcome to the nerve brand podcast. Everybody, I'm your HouseJason, that's match, that's John, and today we have carly. AndCarly is a brand manager of gaming source network and News and review gameplay platformdedicated to positivity, inclusivity and gaming. She's a talented graphic designer and asmall business owner. Welcome carly the show. Thanks for having me here, soI will let you have the floor for a bit. Tell everybody whoyou are, what you like, your passion, what you do, andyou know the floargers? Sure. Well, hi, I'm carly. Some ofyou may know me as scarlet. I am the Brandy Manager of GamingSource Nework, GSN. You'R number one source for all things gaming. Wedo a lot of news, reviews and livestream content of video games. Welike to cover various platforms. We mostly aim towards stadia and GFN. Rightnow trying to showcase the power of cloud gaming. As the Brandy Manager,I'm the one who makes it look pretty. So all those thumbnails and all thosebanners, all that, that's for me. It's graphics and drying.That's been one of my passions since I was a kid. Like back whenI was drying dragons. That looks like just wiggily lions and wings like thatwas me from the beginning. Dragons, everything. I Love Video Games.So when I was invited to become part of Gusn, which was originally calledstudio source, I immediately took the opportunity. like it was the coolest thing ever. As Jason said, I also do some small business up so Ido would crafting and I also do gamer apparel through various drop shipping methods.I'm a mom my wife. I love...

...reading. I'm a NERD, guys, I'm just a Nerd, like you ask me, I love it.I love this is us. Yeah, I love books, I love gains, I love I love comics, like I'm just there for it. Yeah, I don't do sports games, though, because I played soccer from four hundredand eighteen. That like, if you try to have me play asoccer game, I just like I can't, like I need to know I can'tdo them. That I have no idea. I've never had an interestin sports games. I was a Zelda Guy. I love back because Ilove, yes, buggle. I was Jack and Daxter. Yeah, howwas a Nintendo kid and you know, all the way up to probably gangcube. That's when I unfortunately I quit, but it was like build Zella wasall but he's always still been my favorite to go to. And also gauntlet, which that one you get like for people in a room playing gauntlet,and if you want to play all the way through it, bring air freshenerbecause it's three days to go straight through that. You know, there's noshallow breaks. So the sweaties. I haven't done that in a really longtime, but that's a true story. Like I mean, I know,like you guys have all probably been there me. You really like excited aboutsomething you're really into and you just kind of get all flushed all over.Yeah, we want my husband, I watched collider occasionally and so, likethey they'll introduce its like we'll come to the show Sweati's and that's just kindof their endearment term for those who get so excited you start sweat and you'relike this is so good. Yeah, I love it. Well, we'reglad to have you on the show. I think it'd be it's going tobe an interesting discussion, as we're going to talk about. What I haveis interaction branding. So we're going to kind of flesh that out a littlebit later, but for right now I'm going to turn things over to Mitch. No, I'M gonna turn things over to John. I'm sorry, I'malways going to get this wrong, but that's it. That's okay. Yeah, that's the part of the only near a hundred episodes. Yeah, Iknow that's kind of crazy, like I'm like really done that many almost,but yeah, the brand bit, John, what you got thee B. It'snot gaming related, but I think that's okay. So I thought itwas interesting as we're all kind of we're all definitely in branding, we're allin advertising. The UK government is imposing a ban on jump food advertising andit'll affect advertising online in general and then TV advertising before nine pm. Soyou know, it's working a lot of people out. Of course it's kindof weird because junk it'll junk food advertising will still be allowed through audio media, podcast radio. There are no restrictions on the out of home sector,so like billboards and buses and railway stations and all that stuff is untouched,and that's kind of what's calls in the...

...up people. It's like a lotof these one of these mediums, kind of get a free pass, whereasTV and where a lot of that money gets spent, is getting kind ofa hammer cracked down on them. I have a partial answer. I thinkhe for it go. Well, I mean British media, television ready,is largely owned and operated, with few exceptions, by the British government.So they can pretty much they stay is. You play in their play sandbox.You can play by their rules. So when you you kind of combinedthe fact that, you know, the healthcare system in England is also agovernment, government run, I guess they see within their it's in their perview. If it's our responsibility make sure everybody maintains a certain level of health, well then we can. We Buy Association and then governed the communication sideof that. That maybe promotes people taking advantage of a unhealthy lifestyle, whichagain raises them for me personally, raises US slow of questions. Okay,it's that up after nine, after nine o'clock. Well, that just assumesat all the kids in England when, don't you know, they all goto bed or closure themselves after nine o'clock. And from the advertiser's perspective, it'sjust like everything else. Everything's getting complicated and convoluted. In there's nuanceslike the for example, McDonald's will be allowed to advertise and advertise on TV. Huh, but it will be brand only, so they won't be ableto show any other food other than, apparently, chicken nuggets, because thoseare not a banned product. And if so, there's all these little quantss. Wow, do it, and a burger isn't, because I mean aburger is a burger. I mean, how is that? Like? Idon't think like, Oh, I'm going to watch the next episode of Luckyand I'm going to child down on some big Max. No, that's notwhat happens. I don't understand that. Reading into this little bit more,it says that they're also drafting a legislation that require restaurants and food joints tomention calory count on the meals, which I find kind of odd because welike already do that over here, like your place. But what I alsofind interesting is that they're like, you can't do this as an advertisement onTV. I don't remember the last time I actually watched TV. I haven'tseen advertisements, except for when we use like peacock every once in a while. Like I haven't seen advertisements for anything in years and my kids, mykids think something breaks when they see an advertisement. It's hilarious because they're usedto, you know, things like Netflix or Disney. Plus these things don'thave ads stuck in them. So I'm curious, like, is that kindon a different over in the UK, do a lot of kids like watchactual TV orally it was? There's a lot of questions. Yes, morequestions and answers. Yeah, that's like. Where are you listening to your Englandbeyond the show? Yeah, well, I half my team at GSN isfrom across the pond, so I'm...

...going to go ask them about thisafter the show. I'm just going to learn. You draw the line onjump food, like it's yeah, categorize this high salt, hot sugar,obviously, but like in fat. Yeah, you know, but some things areexcluded. Cream is a cream based products are we didn't excluded from theband. So it's like and there a few other products and like zero sugarsoda is is excluded, and so it's just like, you know, turnout because zero sugar soda has a bunch of other crap in it too.Right, that's it for really. He'll here. I don't think getting readyadvertisements is going to stop a kid from wanting French fries the next time theygo out to eat. Well, it's mediums. Like young kids are listeningto podcasts there, you know, assuming digital content that is going to naturallyget that stuff we've di in in one way or another, whether it's ablake, an advertisement or not. I mean, they're not. Well,we're just banned FROMM UK right now, John, because we've said job threeto'snerve brands personal non grated in the united to force his fault. I don'tget a VPN from nordy if you want to watch this show or listen.Right. I just think it's a testament overall to again how kind of complicatedthis is. Not, this isn't there. There's a very long list of examplesof how marketing and branding or getting more complicated by essentially regulation. Imean, and it's not that it's you know, there's no black and white, like it's bad, it's good. It's just reality and it's it's somethingthat I think we're all kind of figuring out how we get the brand messageout there, how we advertise our products without, you know, whatever societydeems on ethical yeah, so we're all all in that boat. Everybody findsa way around it, though. I mean US couldn't stop people drinking duringa prohibition. It just went somewhere else. So yeah, well, that's thebed a way around it. I think that's when when they learned thelesson that when you tell people they can't do something, you're just going tomake them want to do it more. Yeah, don't push this button,but I really want to, because what does it do? Right? Yep, that brings us into the main topic, interaction branding. So I want so, Carly, I'll let you kind of bring that to light. Whatis that? What does that mean? Kind of explain that for our listenersa bit. Yeah, so I know that this may be like the justthe way that I call it interaction braining, because it's for some people you havelike Ui, which is used, or interaction with something, but forme, interaction branding is the way that a brand handles their communications with customersor followers on social media or just daytoday, interactions like that. For example,our Bey's I don't know if you guys have like ever followed anything Arby'son social media. They're Super Sassy and they just burn people, but theydon't do it in like a derogatory way, which is probably why it works.But they're Super Sassy and they love...

...to just like mess with their customersand for some reason it actually endears people to the brands. They're like,Oh, this is so funny, like ha ha ha, like and thenyou have you have people like Brandon Sanderson, who is extremely transparent and everything thathe writes, like his progress and everything, and he's really nice toall of all of his fans. Like people will send him things to belike will you open this up in a live stream, and he will andit'll open up and he'll like gush over. He's like, Oh, this islike the coolest thing ever, like thank you, and this type ofinteraction builds a lot of good will and also makes people trust him. Soif he's ever like he's like I'm a week behind and writing, people arelike it's okay, like we trust you, and so these types of interactions ispart of branding. When you go into a McDonald's, you're greeted hi, welcome to McDonald's. It's not like hey, thanks for which. Therehave been moments like that, though. I know you guys have walked intoa place and they're just like Oh, you're here, and it's like allright, well, I'm leaving. But if you don't even acknowledge yeah oreven that, but if you walk into a place and they go hi,welcome to wherever, you're like Oh, I wanted here. That's interaction brandingand like it may not necessarily be something that's put into their branding guides ortheir brand sheets or anything like that, but it's important because it's it's thatimmediate interaction between customer and brand. So every person needs to be focused onthat. Well then, there's so many links in that chain you've got.When they walk up into it, if it's a product, they walk tothe store shelf, it's how that how it's packaged. That's an interact interactionmoment. If they call customer service, if there's a guy stocking the shelf, that works for that brand. Any every there's so many links that changeand you've got to make sure they're all connected seamlessly and strong you put youpointed out the way it's packaged like unboxing videos. That's a thing and it'sa thing for a reason, and that's why I like I take a lotof care in the way I package my stuff. Sometimes it's just probably toomuch wrapped in bubble wrap, but when it arrives to the person they're like, I know that my thing was taken care of because the way you tookthe time to package it, and that is branding as well. Now,necessarily because you have your your branded tape on the outside of the box oryou have your fancy boxes and when they open it up it's like stuff allover the place. Is because of the care that's put into it and peoplewant to feel like they're cared about. Looks like that, like you're sayingabout social media. I mean it kind of that's a kind of a sidequestion. Why is it that it's like the food brands that seems to bemost in tune with having this witty banner in this kind of jocular and kindof ripping the competition kind of attitude? Because I stay owns, the peoplethat make the real thin sheets of meat...

...to make like Philly steak sandwiches,they've got it. They have a twitter account and I can't remember what itwas, but they were really good about interacting that way. I got afree t shirt from them. I don't wear it at I don't wear itout much, could anyway, but things like that. You meant. Youmentioned you know, you mentioned Arby's there. Wendy's has a pretty, has apretty has a pretty decent social media presence. No, I'm hungry now. Thanks, but is getting me a little see, that's actually kind ofthe point. You just said you're hungry. One of the most immediate needs thatis in a human body is food. That's why there's so many restaurants,as why there's people who make little bakery things and they sell on facebooklike this is what people want, and so this little kind of wittiness,this the Sassiness, this bantering, it makes people feel a little bit moreconnected to the brand, because this is how people interact, is we wehave a bit of Banter, we have a good conversation going, and sowhen you have that interaction, people are like, okay, we kind ofhumanize the brand. Also, exs, exam, and that's what gets peopleto come back. Yeah, I mean that's that. I'm glad you saidit. That way, because that's exactly been now that we're doing a lotof in person events and networking businesses, it's like people are getting to meetUS spacetoface and it comes from the digital world into the inperson world, whichis still got to happen. Like no entity can be faceless. It can'tbe. You know, like many people put websites up, for example,which there's no staff, there's no faces. That could be a detriment because nowI don't know who I'm connecting to. I don't know who I'm when wereally talk to your voice. That was on the phone maybe, oran email message. I don't really have anything or any context. And wego into these we go into these events and I met another fellow podcaster.He's doing some other businesses whatever, but giving each other tips, free stufflike that. I mean he really connected with us and I know he'll rememberus. So yeah, if you want to be memorable, then I thinkthat's definitely got to happen. You've got to figure that out and get that, get that working. When you talked about like how Brands Act and behave, I have been a fan of and I haven't been there in a whileand it's closed now, but I've been a fan of it to be visin Chicago. It's one of my places to go to. It's like as diner, but it's not going to be. You're not going to goin there and see saw cops or whatever they're called, happening now. They'regoing to go in there and they're going to insult you, uh, becausethat is what they do. You know, they would do a why? I'msee a dance like on top of the the bar while people are waitingin line, because people would, they would wait in a line around theblock to get into this place to be seated to be insulted while they eatburghers, fros and shakes. So yeah, so sometimes brands can get away withmaybe a little bit more than Sassiness. Yes, I never fully understood howthat works. I think it's a it's a careful thing to be tobe wary of like how far you should go when doing that, because youcould actually create a negative impact and once...

...that kind of happens, yeah,you're not going to walk back from that very easily. But but yeah,that that just reminded me of the story like when I went there and therewas a couple sitting there and he wanted he wanted a large shake and thewaitress was like okay, big boy, like you need it, and itwas just like okay, it's like anywhere else that would it like gotten thatperson fired? Yeah, well, but to Jason's point, it as abrand is what people expect from them. HMM. It's what they there.Is Part of the experiences, what they're paying for. You know it,but you got to have a pretty thick skin and you know, it probablyhelps to have had some exposure to what it's about beforehand. Yeah, yeah, because if you go in there and you like want to experience that,you're okay with being insalted or jabbed at, don't go in there a pick afight, because what happens is the waitress gets in, and then thehostess and then the best boys and then everybody else starts to come by yourtable just to kind of let you know like, okay, you're the stinkerin the room right now. Mark, Oh, it's it's but I meanit's all, it's all the supposed supposed to me and is in good fun. And of course they have merch as well in the front and I meanyou it's a total experience to kind of go there. So brands like thatthat are like a little smaller, obviously than the mcu and the others thatwe've discussed, I think of with some of these experiences, you know,even once it show up at your door. Carl, we were talking about passrabbit earlier, you know, and how their presence and what they doand they show up at your door. I've had experience with people delivering groceriesand they just kind of mentioned they show up in their sweats, kind oflike so not cool. Yeah, you know, if you're working for InstatCart, you're doing all that like against the car shoon, invest in storewhatever. Yeah, it really good. My mom does Amazon stuff and Ithink she also does door. She dresses Nice. She doesn't wear like,you know, a fancy skirt or whatever, but she wears Nice Khakis and anice shirt and then she's got the Amazon best over it and she looksgood. But like, I've seen some people who pull up at the sametime so like get other things and they got like their torn jeans or likethey're they're super relaxed tshirts. So it's like a really wavy collar kind ofthing going on because it's like way old. It's just like that doesn't make mewant to take my food from you, you're right, makes me want togive it back and tell you to go like take a shower or somethinglike and then come back. And you know, it's not like brands likethat, like Amazon, I believe, as even struggled with like just givingtheir people proper uniforms because they in some areas that deliveries happen, they goup to the door and they may not be like greeted well because they don'tlook like a delivery person. You know, it's a contracted or whatever. Sosome have gone out and gotten their own shirts printed or where safety jet, just to kind of let them know,...

...like I'm not here to rob you. Yeah, because even even the Amazon best isn't very like easy tosee because it's a dark blue. That's part of their color and it justhas the Amazon on it, like it's it is kind of hard to see, isn't it? That's yeah, you know, it's it's into can become out. You know. The one of the I think one of thethings were orbited, one of the bigger principles were orbiting is the idea thatpersonifying a brand helps make a connection with their audience and with their customers.John, I mentioned what you think with the advent of social media that seemsto have maybe caused this to kind of blow up as a as a prince, won't even be kind of exponentially raised its importance because people are interactioning,interacting with them on a daily basis and a way that maybe they had inpreviously. Yeah, I mean I think it gave people pre social media andreally kind of pre Internet. I mean, what exp what interactions with a branddid you have? You interacted with their ads, which you're being advertisedto. That's not a very human, humanizing interaction. You know, you'regoing to the physical location and at that point, yeah, you kind ofyou may meet a cashier or something, but you know, it didn't seemlike there was too much emphasis put on the experience. And now you gosome more physical like Chick Fil A. They've branded their whole their whole experiencearound over the top, you know, excitement and satisfaction and just going theextremer service. Yeah, I think social kind of put the spotlight on companies. It is like, okay, now you do have this this channel wherepeople expect you, expect you to be doing more than just pushing out brandedmessaging, expect to be able to interact with you as a person, andI mean that's a inevitable outcome of social and something that still a lot ofbrands, even the big ones, I think they struggle with immensely. Youknow, the ways of the world. Have have managed to figure something out, at least on one channel. That's the other thing is, like twitteris its own ecosystem. You can't pick up what Wendy's did and put iton, you know, facebook or Instagram, necessarily not in that same message intone. So I think that's been one of the big challenges for brandsas a kind of obviously, where do we put our attention and then beokay, we've decided to be in twitter. How do we actually get traction there? How do we stand out from everybody else just pushing out you knowadvertising basically, right, yeah, the communefting and social media. You can'tdo yeah, you can't take your facebook post and copy paste it into linkedinand then copy paste that into twitter, like I know it's easy to doand I'm guilty of it myself and times when, you know, call onmy own personal channels. I don't nerd...

...brands because if I touch nerd brandsocial channels, that way John will drive to my house and you know,it's really easy to kind of write something when I promote a podcast episode,to kind of maybe tweak the copy, use a different image or whatever.And then I'll go over to facebook and I do the same thing. Butfor me I'm mostly a Linkedin user. I'm not a facebook user anymore.I haven't been for two or three years. I'm on there, but I don'treally use it to like, Hey, cut my lawn, I don't doanything like with it. I really don't live. Yeah, so I'vestill breathing, you know. And then I told Johnny other days like Ikeep forgetting about instagram. That's a thing and I haven't posted anything there ina really long time and I'm like, I hope nobody's going to that.So I just don't reveal those channels that are out there. And I justgot back to using twitter again and I told John Yesterday, I was likehow may need your help with this because I do want to get back intoit again because of the conversations that are going on things, because I'm alsosecretly a Reddit user, which probably is like I soon as people hear thatthey're like, Oh God, read. It has its uses. It does. There's also holes that you could fall into and reading others comments that youjust should just. The rule is a void. Ever read the comments section. Yeah, yeah, rule number one. But with regards to social media,one of the things is excellent graphics and excellent attitudes. Is something thatyou carly said. That make a brand that can last, and you weretalking about earlier, because you work on for the Youtube Channel, you doall the art and everything like that. It's amazing to me how people forget, I guess because it's you hear facebook. You think posting things that people read. You don't think about like what you want them to read and likethe quality copy, like John and Camaria and our organization work very hard onthat. But then there's like with Mitch, like with even a for podcast,with the thumbnails that we use on Youtube and the art that we putout. Like how important, I'll let you state how important is that tofocus on. I'm so specifically when it comes to like the Youtube thumbnails.You want people to know exactly what they're getting in one image. You knowthere's there's the old phrase that a pictures worth a thousand words or something likethat. Well, and on Youtube thumbnails you can put a few words onit, but you also don't want it to become a bad powerpoint slide likeit needs itney's to be to the point. This is the topic and specifically forlike the live streams that we do, the game is the focus. Sothe game is the main image and then we have it's a live stream, we have the stamp on it so that people know if it's on Stadioor if it's on GFN or if it's just a generic guson video, andthen we say who's doing it and that's it. But the focus is theimage of what the game is going to be, because when people want tosee what the game is, they don't want to have to like look throughthe Ay bitty image to try to find okay, they're playing this game.Hmmm, yes, you can use the...

...title next to the image. Solike would you actually put the title into and say I'm playing this game onthis platform at this time? Blah, blah, blah. People see theimage first. We had like before I was brought on, we had ourseat. We call him seeo because it's basically what he is. Our CEO. Dan was doing all of the graphics and he was doing a pretty goodjob and but when I came in I was like we need to make thesethings the focus for this type of stuff, and then when it's comes to ourround table podcast, like this needs to be the focus, and whenit comes to you are how to videos, this part of the image needs tobe the focus. And so there's all sorts of different things. Andthen I took each of those, those images, and turn them into thedifferent formats, demit to match different social medias. So with twitter, itused to be you could only you would want to focus on sixteen nine photos, but now you can really do any size now that they've got rid oftwitter crop. So there is still twitter crop if you go onto your yourdesktop to look at twitter. So sixty nine for twitters, one by onesfor Instagram, and I think it was also like we still I still usesixteen nine for facebook, but I just had more pixel count to it.And so, like you need to have rearranged the images. I so tocome back to your question. How important is that? I find it tobe extremely important because if you go through videos, so like let's say youwere to search in the chat or search in the search bar legend of Zelda, breath of the wild, live stream Gameplay, and the first few imagesthere's one that's like just an in game screenshot. It's like, okay,well, there's that, or there's something that's covered with a bunch of textand you're trying to read it. You're like really close to your screens,like okay, well, there's that, or there's the one that's like thatsays why a stream first gameplay legend of Zelda, and they make it exciting. That's the one you're going to click. Yep, Yep. Go ahead,sorry, I've just I've just agree. I've just agree. I mean clarity. I mean that's the one thing that social media has done is reducedpeople's already shrinking attention spans to even, even, even less. So yougot to get to the point yet, to be clear. I mean,I mean, as it's always been in marketing and advertising. You know,say what you need to say. Don't beat around the Bush. You especially, yeah, exactly, especially now, because you don't have time. Peopledon't you know, they're not going to sit and read a story, showthem what they want to see. Basically, is what it boils down to.Yeah, there's a whole layer of optimizing. You know, will comeacross people that I give them props because they're producing youtube content. You know, they're small business owners. They've taken that leap, but it's a hardleap. They're dying it, or they've...

...actually invested the money into producing someform of professional video and they're doing it regularly, or they're doing live streamsand facebook lives and youtube lives and things like that, and that's like,you know, give them huge applause, because most people don't and it's ait's a differentiator. But they kind of sell themselves short because then they theyupload the video but they don't put a featured thumbnail on there. They knowbrandit. It's just kind of a random screenshot of their face, screenshot walkinghead you like one of these. Yeah, that's not going to get you know, and people they won't click it, you know, and so you're andit's kind of like maybe they feel as nerdy or just too much tocare about that type of thing, but legitimately your featured thumbnail on Youtube isgoing to significantly impact your click through rates. That's going to end bact how manypeople consume your content, and I mean that's what you want, right. So you're kind of and it's not a super heavy lift to have acustom graphic created and do something that makes it stand out in that search result. But a lot of folks, I think you know, if they tookit just that one extra step, they would actually see significantly better outcomes andmore business. Essentially, for those who are listening to this and think youneed to go, like you're holding off on making a thumbnail because you feellike you need to go hire somebody to do this quick tip, steal fromthe best. A lot of our thumbnail layouts I got ideas from by studyingwhat ign does with their thumbnails and that I made it have our tone andour twist on it right, because they work. You immediately know when yousee an IG and thumbnail. They have their topic right there. They havea big sized image of what it's of like what they're talking about, andthat's that. You know that that is an ign thumbnail. Their logo isn'tthe most like ginormous thing on, which was something that you guys recently talkedabout was make my logo bigger. That's not what's needed. No, andthen you know that it's a it's an official trailer because in the bottom itsays official trailer and that's it and it has the image. Like steal fromthe best. They're like. There's literally a book that we read in collegethat was steel like an artist. Think that's what you do. So youknow, if you're if you're worried about I can't make a thumbnail or Ican't pay somebody to make a thumbnail. Find something that works, find agood, clean image and type onto it in a nice, clean font.This is what the video is about. Yeah, I go it's reverse engineering. That's that's always the approacheff taken with a lot of digital marketing. Isthere's obviously people who have figured it out. You can go search anything in Google, Youtube, you can look through twitter, you can see WHO's gettingengagement right, you can see WHO's ranking. Will then you look at what they'redoing and you kind of just reverse engineer the pieces that they have inplace. It's not easy. It's obviously...

...not easy to do that. Butmaybe two things. Graphics Design is easy as lying to themselves. Yeah,well, some of those images too, even though you do it on athumbnail for Youtube, or if you're putting it on other channels, and youknow you said earlier you would change the aspect ratio for other channel and thingslike that. You know, Google image search is still out there. Soif you're putting that onto a blog post, you're putting that out there. Wewill do a Google image search. That image is got all those pieceson it that you talked about and Google will link to that wherever it goesto for that. So there's a benefit from a searching your perspective as well, to do that well, but to not do it at all. Youknow, it's almost like we're trying to say as well that look, thedoing nothing is worse than doing something. Yep, so don't do nothing,do something. Yeah, everything's better than zero. That's I mean, that'sa good marketing principle. And they just do anything Willy Nilly. But atthe end of the day, like, you're not going to go from zeroto tenzero followers quickly. Most people aren't. You might get lucky or if youhave a great brand or something. Yeah, there's exceptions, but you'regoing to do it by getting fifteen this day and seven the next day,and I mean it's always going to be a better than zero. Same withwebsite traffic conversions, with customers. You know, you just gotta you getto start somewhere. It's now consistency that matters, and I think with thatwe're going to close out. But before we do, carly telp everybody outthere where they can find you. What links, think something you want topromote? Sure? Yeah, so, if you're interested in gaming source networkand what we do, you can find us on Youtube as gaming source networkor on twitter is gaming source net it. If you're interested in the things thatI do personally, you can find me on twitter as scarlet underscore streamand on youtube as scarlet stream. I don't know why Youtube didn't give methe underscore, but now I don't want the underscore. So it's the littlebit of a Conunda right now. But somebody on twitter already has scarlet streamand twitter won't give it to me. So any WHO. Yeah, so, given source network, you're number one source for all things gaming. He'sgot that. She has got that down. Yeah, I wish I could getours down that well, I feel like John's cringing every time I getready to launch into ours. But you can listen cast on Nerbran Agencycom podcastor you can find us on Youtube. Just search for nerd brand. You'lldefinitely see us and please like and subscribe, Click the Bell, do all thethings that people tell you on Youtube to do. It really does workpretty well and it's not that annoying because giving to weekly shows, you knowyou're going to get a notification at least once a week from us. Otherthan that, the rest of the social challenge you can find us on.It's all at NERBRAND agency. So yeah, that's pretty much urchpel. We've lovedhaving you on. Probably has been so much fun actually, and ithopefully we find that our listeners find it very informative and they are welcome tohead to the youtube channel to leave a...

...comment and everybody out there, thankyou for listening and river keep your nerve brand strong.

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