ABOUT THIS EPISODE

Should you make yourself appear more capable than you actually are? Or should you do it, in order to achieve your goals when you are actually capable? Either way, people love the underdog. Find Diana on Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ And on Twitter: https://twitter.com/DianaRich013 Check out Semrush: https://bit.ly/nb-semrush ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

NerdBrand

Episode · 11 months ago

SHARE THIS EPISODE

Facebook

Twitter

Episode · 11 months ago

Startup "Puffery" with Diana Richardson from Semrush (the Diana Cut)

ABOUT THIS EPISODE

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (114)

Episode · 2 years ago

Google Advertising Changes and: Put your pants on; we’re opening up!

This episode of the NerdBrand Podcast we want to remind you to wear pants! Google Advertising Changes, and about most states reopening. Let’s find out on this episode! NerdNews San Diego Comicon 2020 (SDCC 2020) is canceled - Yes, sad, listen as we lament. See the link below on what state are reopening: https://www.cnn.com/interactive/2020/us/states-reopen-coronavirus-trnd/ Streaming Wars Disney plus programming and the streaming wars - will original programming win, or is this just another version of the cable wars? Oops Binged it Microsoft has shut down a feature in its Bing search engine that shows popular articles from major websites after Ars Technica reported that the feature was showing wildly inappropriate results from the stock photo site Shutterstock. How inappropriate? Well, you don’t want to know. Google Advertising Policy Change Google will soon require all advertisers to verify their identity, the company said in a blog post on Thursday. It's making the change to prevent advertisers from misrepresenting themselves and says it it should allow consumers to see who's running ads and which country they're located in. From a report on the Google Advertising update: Consumers have seen a proliferation of ads for products from dubious advertisers, like fake vaccines, in recent months. Fake businesses have also been an issue. Existing advertisers will have 30 days to complete the verification process, according to a spokeswoman. If they don't submit the documents by then, Google said it will suspend the account and the advertiser's ability to serve ads until they provide it. The company said consumers will start seeing disclosures that list this information on the advertiser when they click "Why this ad?" on placements beginning this summer. Google will begin by verifying advertisers in the U.S. and will expand globally, expecting that the process will take a few years to complete. Google began requiring political advertisers to verify their identity back in 2018 before running election ads. So there you have that, advertising on Google is about to get harder. NerdTalk Segment Put your pants on! We’re almost open! What states will be open and what do we think things will be like for: Retail Barber shops and salons - OMG Restaurants Malls Parks Events We get comments and emails from people and want to take this part of the show and answer some of those questions here. If you have a question, comment, or want to send a email for us to answer on the show, send to hello@nerdbrandagency.com and add in the subject “for the podcast” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Play Download

Episode · 2 years ago

Holy SEO Batman! How to stay sane while working remote

This episode of the NerdBrand Podcast we’re talking about our event and movie delays, myths about SEO, and how to not go mad while working from home. Entertainment News Even the entertainment industry has made changes to how it advertises its product we love. Some tried online streaming for $20 a movie, others said, “we’ll wait.” New Movies Delayed: Black Widow James Bond number 4000 (I kid) A Quiet Place 2 Peter Rabbit 2 – did we not say all that was needed in 1? Jurassic World: Dominion – yes another one. The Batman – meh. Myths about SEO WordPress SEO Plugins don’t work – False. Web designers should know SEO – False. a very smart person.The purpose of a web designer is to take information and lay it out in an easy to read way, to lead the user through an easy to navigate website and to get to the information as easily as possible in a clean and inviting way. I agree that a web designer should have basic awareness of SEO, but that is not a requirement. What SEO does NOT do: Sell – True, it won’t help you sell. Prove you have a good product – True Create Desire for your brand/product/service – True, that’s marketing. It’s a DIY thing – False and True, time vs money How not to go mad while working at home! Workout for 30 minutes Work in spurts Stay Connected Dress up Make yourself Laugh (but not like the Joker) LISTEN TO THIS EPISODE HERE If you liked the show, please subscribe and share it with your friends! Ready for Episode 5? Click here to listen. Or if you missed Episode 3, click here to catch up! If you want to hear the latest episode, click here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Play Download

Episode · 2 years ago

What is a re-brand, and eCommerce tips!

This episode of the NerdBrand Podcast we’re talking about what is a re-brand! What it is and is not, what makes a nerd a nerd, SBA Loan madness, and eCommerce tips. Hint: Definition of a nerd = passion. What is Re-brand? It’s not a re-design of your logo or website, but can be. It’s a new message for a new audience that you need to reach. Need is the keyword. Rebranding is often immediately assumed to be a do-over of what you have. Sometimes that absolutely not the case. Merely a tweak or color change elicit the response and attract the customers you actually want. Think about your logo, website, and your print materials. Are they all in sync? Are there major color differences? How do you look on the search engine? We’re not talking about SEO, but how you sound. Branding is something that is holistic, as Mitch says, and touches every medium you use to display yourself to the world. Therefore, making everything you put out there, an ad. NerdHelp Segment eCommerce tips in the era of a pandemic What to sell on? A Template, Commercial, or Premium Theme? Why WordPress at all? The number of eCommerce tips are numerous to list. But we want to cover some. If you want to know more, check out this post on the matter. What you sell on is important, whether WordPress of Shopify, but not having a presence at all has been costly to many businesses that have ignored it. We hope you liked the show! Did you miss episode 2? Click here to catch up! Or if you’re ready for episode 4 click here to listen! If you want to hear the latest episode, click here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Play Download

Episode · 2 years ago

Remote Productivity and Staying Secure

This episode is about Remote Productivity, Staying Secure while working from home. As well as some tips on remote work apps we use. During Covid-19 we’re all aware of the impact this has on our families, friends, neighbors, and businesses. We all hope that very soon we will return to normal. But while we’re waiting on that, here’s some positive news, tips, and recommendations from our nerds. Remote working and recommended tools Slack Google Hangouts Evernote Clickup Microsoft Teams Protect yourself Zoom controversy - not encrypted end to end, try Google Hangouts or alternate Sophos - Malware Protection on Macs. Your wifi password while working from home How are you marketing yourself online now? Working remotely with Google tools. Recreate forms with Google Forms or form builder on WordPress website with Ninja Forms, or Gravity Forms. Redesign your website while there’s time, and get some remote help with that from a Nerd. If you missed the first episode, no problem, click the link here and listen! If you want to hear the latest episode, click here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Play Download

Go to page

SHARE THIS SHOW

ABOUT THIS EPISODE

SHARE THIS EPISODE

Episode · 11 months ago

Startup "Puffery" with Diana Richardson from Semrush (the Diana Cut)

ABOUT THIS EPISODE

In-Stream Audio Search

Episodes (114)