ABOUT THIS EPISODE

Scott is a passionate entrepreneur who changed vocations from sales in the automotive industry to operating Jiu-Jitsu schools. He's now a black belt, and has two schools in two cities with over 100 students. Scott continues to show the characteristics of a self-starter; that is, to practice the discipline needed to succeed. Being an entrepreneur is hard. As hard as it is to spell it…seriously, try without autocorrect. Anyways, on this episode of the NerdBrand Podcast, we’re discussing the characteristics of being an entrepreneur vs. being just an “idea” person. Scott has a great story of going from corporate sales to being a successful business owner -- starting with a mere $385. Visit Scott at: https://www.graciekentucky.com/ or online at - https://www.facebook.com/graciekentucky --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

NerdBrand

Episode · 1 year ago

SHARE THIS EPISODE

Facebook

Twitter

Episode · 1 year ago

Startup Story Series #1 - Characteristics of an Entrepreneur - with Scott Smith from Gracie Jiu-Jitsu of Kentucky

ABOUT THIS EPISODE

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (114)

Episode 98 · 3 months ago

E97: Brand Differentiation with Guest Diana Richardson from Semrush

Diana Richardson from Semrush joins us again on the NerdBrand Podcast! And holds the title for most guest appearances!

Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker!

Join us as we ask, “How far is too far?" in the context of brand differentiation.

Diana did her homework and shares a few real-world examples of brands that have done a great job differentiating themselves from their competitors.

Deliver a Unique Point-of-Purchase Experience
Distinctive Brand Collateral
Use a Mascot
Make it Convenient
Stand Out on Shelves
Appeal to Emotions
Shock
Personalize Your Product

Some Helpful Links

nerbrandagency.com

semrush.com

https://www.linkedin.com/in/🍷-diana-richardson-8965a317/

Play Download

Episode 96 · 4 months ago

The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst

Dr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning.

One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life.

For example:

1) Logo adaptability is a “trend” now in branding.

2) Eco-friendly branding

Eco-friendly brands are dropping earthy tones and images of nature. Instead, many are defining their brand with more personal, conceptual, and on-the-pulse artwork that will hook eco-friendly buyers.

3) Consumer Rights & Privacy

People are becoming more and more concerned with how their information is accessed and used. This has evolved into a strong trend that’s significantly altered public policy decisions in the EU, Canada, California, Virginia, etc.

Some Helpful Links

www.nerbrandagency.com

https://www.linkedin.com/in/emmanuelprobst/

https://www.realfrenchboy.com

https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning-ebook/

Play Download

Episode 95 · 4 months ago

Brand Fandom with Savannah Cherry from Slingshot

Why do we buy branded things? Does Dr. Pepper really need our money from tee-shirts? Or is it really important that we have that cup from Etsy that has some logo on it from a brand only we know?

No, and YES.

Brand Fandom is more than just a group of loyal customers; they are people who are emotionally and financially invested in a particular brand. As well as they are known to be particularly devoted. Fostering such a relationship with your own customers is advantageous to your brand’s strategy.

With us today is Savannah Cherry from Slingshot. Savannah is the marketing director at Slingshot a software and app development company based in Louisville, KY. Savannah has a favorite YouTube channel (Savannah will share her favs, but I have noted: Good Mythical Morning) and other brands she follows, so as an example she joins us to share about those with us nerds and our favorite brands we buy and invest in.

Let’s start with Savannah discussing Slingshot and their podcast Founders Fable.

Thoughtful question: What digital market channels work best for brands selling their swag?

Some Helpful Links:

nerdbrandagency.com

yslingshot.com

https://foundersfable.buzzsprout.com

Play Download

Episode 94 · 4 months ago

You’re Killing Your Director of Marketing

Sales and Marketing are not the same. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue.

Sales needs marketing data, but not all data is good. Marketing needs to listen to what the sales teams' challenges are.

Both are not the same process or thinking, so combining these will burn out your marketing director quickly.

US Chamber of Commerce definition about sales vs marketing:

In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones.

So why do businesses combine these roles internally all the time, resulting in high turnover? Listen to hear our take on it.

Some Helpful Links

nerbrandagency.com

Play Download

Go to page

SHARE THIS SHOW

ABOUT THIS EPISODE

SHARE THIS EPISODE

Episode · 1 year ago

Startup Story Series #1 - Characteristics of an Entrepreneur - with Scott Smith from Gracie Jiu-Jitsu of Kentucky

ABOUT THIS EPISODE

In-Stream Audio Search

Episodes (114)