Episode · 2 years ago

The top 5 most valuable brands for 2020 - Apple


Brand Vision: It's about inspiration not convincing. Some people buy from you because they believe what you believe. Just like there are those that work for you, not because of the money, but because they believe in the mission of the organization that they choose to work for. People buy iPhones, even though Microsoft and Samsung can make a good phone because they believe that Apple can make a better product for them. Online we find: According to a manifesto from Tim Cook in 2009: Apple’s mission is “to bringing the best user experience to its customers through its innovative hardware, software, and services.” “We believe that we are on the face of the earth to make great products and that's not changing.” Remember to tune in on our website at or iTunes or Spotify, and keep your NerdBrand Strong! reference: Visit us at --- This episode is sponsored by · Anchor: The easiest way to make a podcast. --- Send in a voice message: Support this podcast:

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